Search Engine Optimization (above photo by Autumn Fuentes)
Search engine optimization is the key element to bringing clientele to your doorstep and online business. Smart business owners expect a return on investment like a website. Jayne Wayne Design offers a collaborative approach to Search Engine Optimization because no none knows your business or the needs of your business better than you do.
Search Engine Optimization includes:
1. An in-depth evaluation to assess your business' goals, demographics, and target audience as well as an extensive discussion on your industry-specific 'keywords.'
2. Extensive research to assess a multitude of SEO factors: competition, keyword popularity,* browser algorithms, etc. This preliminary research will give your business the edge it needs to gain access the best, most appropriate customer base.
3. Optimization is implemented beginning with domain selection and extending to the structure of the website, image naming, content writing, strategic code writing and more. Every possible angle to is considered capture your ideal customer base for your business.
 4. Ranking & assessment is an ongoing effort for businesses who wish to be competitive and who value continuing return on their investment. Inbound links are established with highly-visible websites including, but not limited to online listings. Care is taken that your website is titled appropriately and that every advantage is taken to enhance your quality inbounds links and ranking results. Analytics are installed to track your visitors movements. Assessment considers:
- How visitors found you.
- How long they stayed.
- Whether we're meeting your business goals.
- What keyword phrases and inbound links are getting results. Which ones aren't.
- What revisions and adjustments can be made to further enhance results.
*Note that anyone can get a website ranked well for obscure keywords that have little or no competition. When selecting a web designer and optimization specialist, be aware of the popularity of the keywords your website designer and optimization specialist seeks to capture.
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